Aligned Health Law

Banner Day Packages

• Mini Brand Identity (Strategy, Messaging & Design)

• Starter Website (6 Pages)

• Branded Templates (Email Signatures, Business Cards, LinkedIn Banners, Presentation Deck)

Team

• Client: Aligned Health Law

• Creative Direction: Molly Dickinson

• Brand Messaging: Hannah Barnett, Molly Dickinson

• Brand Design: Mirely Cabral

• Project Support: Rebecca Harlan

We were honored when Laurice Rutledge Lambert tapped us to brand her first independent law firm. We were doubly honored when she returned two years later, after parting ways with her then-cofounder, to brand the company she’d envisioned from the start.

Laurice Lambert, Jennifer Whitton, and their entire Aligned team prove that living your values isn’t just good business. It’s the only way to grow. 

They entered their second Banner Day branding engagement radiating clarity, conviction, and positivity. Our job was to translate it all into an equally focused, magnetic brand that would attract bold leaders on both sides of the business.

The legal industry exists to enforce things like rules, molds, and traditions. Not break them. Doing our due diligence meant balancing our clients’ trailblazing approach with the precision and professionalism demanded of a premier law firm. 

By refining and defining their core values, then building every aspect of their brand on this foundation, we helped AHL create an authentically differentiated identity they can stand behind, while walking side-by-side with clients and teammates alike.