Branding next-level jobsite technology for the construction industry
Banner Day Packages
Brand New Name (Full Creative Naming & Trademark Filing)
Brand New Identity (Full Strategy, Messaging, Design, & Startup Templates: Business Cards, Apparel, etc.)
Brand Support (Ongoing Consulting, Messaging, Design)
Team
Client: Shortech LLC
Creative Direction & Core Messaging: Molly Dickinson
Brand Design: Russell Shaw
Project Support: Rebecca Harlan
From company naming to conference materials, founder Chris Short and his team trust Banner Day as their full-spectrum branding partner.
We began by developing a spot-on name for their tech startup and seamlessly applying for trademark protection through INVINCIBLE INC. (our one-of-a-kind partnership with the intellectual property attorneys of Vivid IP.) Then, we crafted a complete brand identity toolkit, from positioning, strategy, and core messaging to their versatile visual brand suite.
Brandbook in hand, Borealis is now equipped to bring its growing brand to life across every touchpoint. And whenever they need extra help guiding projects over the finish line, their Banner Day collaborators are just a call (or an email) away.
“The Borealis icon captures a few compelling, complementary ideas in a single, simple form: a horizon line beneath a dome of sky, an eye with a star-shaped Torx® bolt in its center, and the ancient Greek symbol for Iris, the mythical messenger between gods and humans. Altogether, it represents the enhanced, almost supernatural vision extended reality brings to the construction industry.”
“The custom-made wordmark is crafted with extra-wide letterforms that feel strong and structured, anchoring the logo while remaining thin and modern enough to lend it a polished, sleek, and technical aesthetic. The supporting art direction and graphics further deliver on the brand’s aspirations to add a new layer to reality—blending science with a sense of magic, made real.”
“It’s easy to talk about how great Molly and the Banner Day team are. They listened and then understood our wants and needs and made them real.”
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