Branding the People x Legal consultancy for companies charting exponential growth
Banner Day Packages
Brand Naming (Custom Creative Naming Package)
Mini Brand Identity (Strategy, Messaging & Design)
Starter Website (5 Pages)
Team
Client: Ailis Burpee
Creative Direction: Molly Dickinson
Brand Messaging: Katie Louise Mullins
Brand Design: Mirely Cabral
Project Support: Rebecca Harlan
When attorney and human resources expert, Ailis Burpee, decided to launch her multidisciplinary consulting firm, she went looking for a branding partner to match.
Well-versed in building industry-leading brand identities (more on that later), Ailis knew she wanted her company’s voice AND visuals to be equally stellar. Fresh from wrapping up the HUGELY successful sale of her former employer by a Fortune 500 titan—we won’t name names, but suffice it say, the acquisition was bananas ;)—Ailis was eager to show fellow growth companies how legal strategy x people ops = exponential success. And she knew exactly what to look—and listen—for when it came to translating a business into a brand worth celebrating.
From helping uncover a name that captured the company’s founding spirit and promise, to crafting a complete brand identity, to applying all the above to a ready-to-launch website that scales on a dime, we’re honored to be part of Ailis’s next big success story.
“Banner Day is exceptional. From the very start, their all-female team took the vision for CoFactor and transformed it into a brand that feels both powerful and personal. They didn’t just build a website—they brought CoFactor to life, capturing the perfect voice and tone for the business with precision and creativity.”
“The CoFactor visual brand was built to strike a balance between bold expertise and an approachable, delightful personality. This is reflected in the vibrant color palette that brings a personable, unexpected touch to the brand. The typography is intentionally selected to feel grounded and clean, creating a sense of authority, while the rounded characters with small, quirky details also make it feel friendly and humanistic. The circular stamp icon brings it all together.”
“Their strategic approach and ability to distill complex ideas into a compelling brand made the entire process seamless (and fun!). I couldn’t be happier with the results!”
“Banner Day has a knack for tuning into what matters most, lifting strategy off the page, and shaping it into storytelling that resonates. The CoFactor project was no exception. This brand was a uniquely energizing one to help shape—refreshingly distinctive, clear in its purpose, and bold in its dual expertise: legal strategy and people-prioritized culture. It was a chance to bridge audience and industry through storytelling that’s thoughtful, compelling, and just a little unexpected.”
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