Branding a legal + strategy team for healthcare leaders
Banner Day Packages
Mini Brand Identity (Strategy, Messaging, Design)
Starter Website (5 Pages)
Startup Templates (Email Signatures, Business Cards, LinkedIn Banner & Icon)
Team
Client: Health Law Strategists, LLC
Creative Direction & Core Messaging: Molly Dickinson
Brand Design: Mirely Cabral
Brand Photography: Angie Webb
Project Support: Rebecca Harlan, Amanda Mills
When Laurice and Kathy, two longtime law colleagues, friends, and now co-founders, decided to launch their boutique healthcare law practice, they knew they wanted to build it differently…
From how they serve clients and support team members to how they show up and stand out—in not one, but two industries (law, healthcare) known for valuing tradition and convention above innovation. So, they sought out a branding partner that’s built differently, too.
Working closely with HLS from first concept to final touch, Banner Day’s all-entrepreneur team translated the firm’s mission, vision, values, and personality into a foundational brand identity—and website—ready to grow.
The People-Centered Practice™ was born.
“The icon that represents Health Law Strategists was created to stand out from the rest. The mark’s woven lines represent the tailored guidance and perspective this law firm offers its clients. Supporting elements, like the flowing line pattern paired with the green color palette, represent both trust and flexibility. The intentional use of white space and the photographic style further emphasize what HLS offers: A sustainable and people-centered practice.”
“Working with Banner Day on this project was a breath of fresh air! The process throughout this project was super smooth and effortless. On top of that, the support from Molly, a true collaborative partner, makes the visual design creation much more focused and easy.”
“It was a pleasure working with the Banner Day team. We set out to develop a brand that represents who we are at our core, despite the traditional nature of the industries we serve, and the Banner Day team did a wonderful job helping us work through the process!”
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