Brand messaging for a proper field & sea watch company
Banner Day Packages
Messaging Brandbook (Strategy, Messaging)
Team
Client: Smith & Bradley
Creative Direction: Molly Dickinson
Brand Writer: Devin Bambrick
Project Support: Rebecca Harlan
As the words-first
branding company created for entrepreneurs by entrepreneurs, we love an opportunity to go all in on messaging…
Especially alongside a customer-focused, proudly niche lifestyle brand like Smith & Bradley. To help this mid-revamp, tactical watchmaker first define then deploy its standout brand voice, we worked closely with company leadership to tease out the most timely and enduring aspects of the brand's appeal. Then, we put them into words. (A dozen or so finely crafted pages of them.)
The final Messaging Brandbook, delivered in a simple, user-friendly style on S&B's existing letterhead, is equal parts brightly polished and satisfyingly utilitarian. Just like the brand itself.
(Not a Typo)
“Smith & Bradley already had an impeccable product and a great sense for their audience. We were able to give them a little poetic license, playing with enduring and sturdy themes without ever getting too showy. If there was a challenge here, it was in restraint. This is a brand with a spare and confident voice, so we kept things short and punchy.”
“Working with Banner Day was truly a pleasure. The process was always clear—from paperwork to deadlines to revisions. Collaborating with Molly was easy and productive. Writing is usually a solo sport for me, so it’s great to get into a spirited flow with such a strong stylist.”
“We loved the work you did for us. And we actually use it!”
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